About me
From spreadsheets to the stage
I spend my working days in financial planning & analysis, in and around budgets running into the hundreds of millions. It's structured, detail-driven work, and it turns out that mindset transfers straight to the gym.
Outside of the office, I'm working toward a bodybuilding show in September 2027. I've spent years building the physique and the knowledge behind it, not through shortcuts, but through consistent training, careful nutrition, and a genuine obsession with figuring out what actually works. I don't have a fitness industry background. What I have is years of hands-on experience, a finance professional's habit of tracking and adjusting what isn't working, and a full commitment to seeing this competition through.
Why I coach
Most fitness content online is made by people who train for a living and have unlimited time to do it. That's not most people's reality, and it wasn't mine either, building this around a demanding full-time career.
I coach working professionals and aspiring bodybuilders who want real structure without pretending they have endless time and energy. That means training and nutrition plans built around your actual life: your job, your schedule, your starting point, not a generic template.
What coaching looks like
Every client gets a plan built around their goals, their schedule, and where they're actually starting from, not a copy-paste program. That includes:
- Structured training programming, adjusted as you progress
- Nutrition guidance that fits your life rather than fighting it
- Regular check-ins to track what's working and adjust what isn't
- Honest, direct communication, no vague motivational filler